SCHOOL ASSIGNMENT TO PROMOTE AN EVENING WITH WAYNE GRADY, AUTHOR OF THE EMANCIPATION DAY, TO SUPPORT THE PELEE ISLAND BIRD OBSERVATORY. BY: AUSTIN TYRRELL & RAFAT ABUALHAIJA

1-      Demographic:

Demographic or target audience for this event are birders. Also, students, university or college faculty instructors, and avid readers.  Finally, anyone involved in the community and who avidly supports and cares for Windsor-Essex County.

2-      Press Release:

 For Immediate Release          MEDIA RELEASE

An Evening with Wayne Grady

Pelee Island, ON: In coordination with the University of Windsor, The Pelee Island Bird Observatory and Margaret Atwood are hosting an Evening with Wayne Grady on May 7, 2014 at the Beach Grove Golf and Country Club at 7 p.m.

Grady is the author of Emancipation Day, a novel that tells the story of a marriage, during the Second World War, of a black man passing for white, and a white woman who knows nothing about his past.

This event is a great opportunity to listen to the words of Windsor born Wayne Grady, and to meet author Margaret Atwood.  We are optimistic that 150 people will attend the evening, which will be joined with light music playing in the background while Mr. Grady is reading parts of his novel for the audience.

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 The Pelee Island Bird Observatory is an NGO devoted to the study of migration and conservation of birds.  Located at the southernmost tip of Canada, Pelee Island in Lake Erie hosts a tremendous variety of North American birds.

3-      Media where to send the Press Release:

Press Release should be sent to local newspapers and radio stations in Pelee Island, Windsor and Tecumseh.  This includes:

  • AM 800
  • Blackburn Radio
  • AM 580
  • CBC Radio
  • CFTV3
  • CJAM
  • CTV
  • Windsor Star
  • Amherstburg Rivertown Times
  • Windsorite.ca

4-      Tweet:

The Pelee Island Bird Observatory is hosting Wayne Grady, author of Emancipation Day.  Come out to meet Grady and enjoy great wine, apply at pibo.ca

5-      Instagram:

Post a picture of the cover of Grady’s Emancipation Day with the caption “Come out May 7, to meet Wayne Grady and enjoy a fantastic meal, complete with a complementary wine.  Get more info at pibo.ca [hyperlink] #birders #books #peleeisland”

6-      Soundcloud:

Join acclaimed author, Margaret Atwood, and the Pelee Island Bird Observatory in an evening with Wayne Grady.  Enjoy a great meal and receive complimentary wine at each table in a night when you’ll have a chance to listen to Grady read portions of his critically-acclaimed book, Emancipation Day.  You may even find yourself conversing with Mr. Grady as you have taken the opportunity to pick up one of his novels that will be on sale, thanks to the University of Windsor bookstore.  We’ll hope to see you there, supporting the Pelee Island Bird Observatory.

7-      YouTube:

Post 2 minute video.  Start with 10 seconds of pictures of birders and birds of Pelee Island.  Begin narration of same script provided for Soundcloud recording with a video collage of photos provided by Pelee Island Bird Observatory, with pictures of Margaret Atwood and Wayne Grady mixed in.  Following this, provide a one minute video of Wayne Grady while reading a passage from his book.  Finally, provide a video clip of Margaret Atwood personally inviting viewers to join us in this event.

8-      Three Facebook posts:

(a)   The Pelee Island Bird Observatory and Margaret Atwood are hosting an Evening with Wayne Grady, author of the Emancipation Day, on May 7, 2014 at the Beach Grove Golf and Country Club at 7 p.m. in Pelee Island.

Tickets are sold for $125 per person. Students of the University of Windsor and St. Clair College are subject to 50% discount on ticket price.

(b)   The Pelee Island Bird Observatory is opening its doors to those who enjoy birding or are interested in rare and endangered birds.

Please join us in our Evening with Wayne Grady, author of the Emancipation Day, on May 7, 2014 at the Beach Grove Golf and Country Club at 7 p.m. in Pelee Island.

(c)    The Pelee Island Bird Observatory and Margaret Atwood are pleased to invite you for a warm evening served with wine and light music to listen to Wyne Grady, author of the Emancipation Day, reading to us parts of his novel on May 7, 2014 at the Beach Grove Golf and Country Club at 7 p.m. in Pepee Island.  Should be a great time for all who decide to join.

9-     Where to post these Facebook Posts:

(a) shall be posted on the Facebook pages of the University of Windsor, and the St. Clair College.

(b) shall be posted on the Facebook page of the Pelee Island Bird Observatory.

(c) shall be posted on the Facebook page of Margaret Atwood.